Brand Strategy & Architecture Services

品牌策划和建筑服务

Brand Audit

品牌策划

An audit of brands within the company portfolio, or competitive set.

在一个品牌策划里指的是公司投资组合,或者是竞争

Brand Architecture

建筑服务

How an organization structures various products, services or other entities within its portfolio and how they relate to one another.

一个公司怎样使他的各种各样的产品,服务或者其他的实体在他的公司机构组合

里互相联系起来。

Brand Positioning

品牌定位

The “mental space” a brand should occupy in the minds of the target audience.

“心理空间”是指一个品牌如何在目标群体中占据印象。

Laapog International offers a suite of brand strategy services to complement our naming, market research, design and regulatory capabilities.

Laapog International程提供一套品牌策略服务来补充我们的命名,市场调查,设计和管理功能。

These services help our clients:

这些服务来帮助我们的客户:

Better position their brands in a competitive marketplace (Asia /Europe)

Understand the key drivers that will lead to brand adoption & brand loyalty

Communicate product attributes and benefits in a targeted manner

Carve out a messaging niche that will resonate with the target audience

为客户的品牌在竞争性的市场中找一个更好的定位。(亚洲/欧洲)

了解引领品牌的采用和品牌的忠诚度的关键所在。

通信产品的属性和具有针对性的利益。

开拓一个信息位使目标群体产生共鸣。

Laapog International provides these services in the form of:

Laapog International程以这些形式提供服务:

Strategic consultations

Positioning and messaging statement development

Brand audits and brand architecture creation and design

战略磋商

定位和信息的报告发展

品牌审计和品牌建筑创作与设计

Contact us for more information

Laapog International Brand Strategy Services